Not just for you – with you.
At Birkdale Partners, we’re committed to being there every step of the way. Rather than delvering an off-the-shelf strategy, we partner to develop and implement strategies that reflect a deep understanding of your business.
Other firms have business models that can’t support the long-term partnership required to build and execute winning strategy. This forms the basis of our promise and mission: we don’t just work for you, we work with you.
Our Philosophy
The Journey
At Birkdale, we know that effective strategy work isn’t done until it is implemented. Mike Tyson knew -- “Everyone has a strategy until they get punched in the face.” At Birkdale, our model makes it possible for our team to stay till the work is done. We’re committed to being there every step of the way, building, implementing and refining original strategies that will evolve as the context changes.
Curiosity
We believe that great strategy requires an understanding of why things are as they are. We take the time to get the context right. From that starting point, we believe inspiration can be found anywhere. Birkdale was born from this notion, connecting wisdom from many sources: the NBA, Patagonia and even an outdoor survivalist. We believe that the best strategies require curiosity, and that keeps us asking why.
Partnership
At Birkdale, we believe the secret to success is a profound partnership. We keep our cost structure lean so you can keep us around long after you’d have to kick the other guys out. This allows us to support not just the development of your strategy, but also the implementation. You will know our team and our team will know yours. If you don’t mind paying for absentee partners, go with the other guys. Otherwise, we’re for you.
Originality
Our experience tells us that something that works for the long term is necessarily something new. Your company is unique — we believe your strategy should be too. Originality is our priority. Too many companies are executing “me too” strategies that won’t hold up under competitive pressure. We’re committed to getting to know your company so we can co-create authentic and original strategies that yield results.
